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7075 Vedder Rd
Chilliwack, BC

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Jason Mailhot
Jason Mailhot
2018-03-15T22:24:28+0000
MMM marketing, is an amazing company to work with! Meagan will truly make your business a success... You can tell that Meagan works hard and takes pride in what she does, it is demonstrated throughout all the various projects at companies she has worked with. Keep up the awesome work! Look forward to working with you and your company for many years to come. Jason Mailhot “The Lodge on Harrison Lake”
Lynsey Bil
Lynsey Bil
2017-06-20T18:21:25+0000
Meagan is awesome to work with! She knows what she is doing and is quick and efficient! Highly recommended!
Michele Forbes
Michele Forbes
2017-02-18T16:21:34+0000
Meagan is an amazing lady who takes pride in her work & does it so well! We love you Meagan!!
Bre-Ann Calvert
Bre-Ann Calvert
2017-01-24T22:45:21+0000
Brenda Gendron
Brenda Gendron
2017-01-24T22:12:33+0000
Such a conscientious hard worker! Meagan's dedication shows in all that she does.
Naomi Adams
Naomi Adams
2017-01-24T21:23:01+0000
Mandy Ware Whipp
Mandy Ware Whipp
2017-01-24T21:12:14+0000
Meagan is very passionate about what she does. And it shows with how hard she works.
Danino O'Connor
Danino O'Connor
2017-01-24T21:06:10+0000
Jared Mumford
Jared Mumford
2017-01-24T19:46:09+0000
Meagan is knowledgeable, hardworking, and understands how to position your brand with the right message, to the right audience.
Kristen Eff
Kristen Eff
2017-01-24T17:22:44+0000

Facebook vs. Google Adwords: Which is better?

In an ideal world we all have buckets and buckets of money to spend on all types of marketing platforms. Coming back to reality … this is usually not the case. When your business is ready to start online marketing there are 2 marketing giants that are ahead of any other online marketing strategy: Facebook Ads in the Business Manager and Google Adwords.

Which is the best one for your business? This blog should help you in making the decision of which online marketing tool to use.

Here is a simple break down:

  • Google ad words will be more expensive per click.
  • Google ad words will be a specific existing audience who know what they want
  • Google ad words is based around key words
  • Facebook ads let you target on interests, behaviors
  • Both let you target and measure your ads
  • Both have geo location

 

 

Where do the google ads show up?

  • Adss how on google search engine and search networks (maps, shopping, AOL, youtube, gmail
  • Your ads show up along side ‘keywords’ or phrases that describe your brand.
  • Each of your keywords have a max CPC bid amount
  • You can target specific websites

 

Where can the Facebook ads show up?

  • Facebook ads show up on social networks owned by Facebook
  • Instagram (if desired)
  • Network audiences (if desired)
  • And of course facebook

 

Once I set up my ad on Google Adwords or Facebook what do I do?

  • You need a landing page
  • Always request an action on your website or landing page
  • Increases your quality score and ad rank (score is made up of Click through rate CTR)

 What is a landing page?

A landing page is where your potential client lands after they click on your ad. A landing page is also known as a: squeeze page, Drip page, Funnel page. You can send them to your website; however, if your website does not have a call to action, that client won’t convert. They won’t request a phone call, or a home evaluation, or request any kind of contact from you (whatever your objective). Another reason you don’t want to send them to your website is they will search around your website… then leave. By sending them to a landing page, they have no where to go except fill out your form requesting action from you.

 

Samples of a landing page:

Chilliwack Home Evaluation
http://chilliwackhomeevaluation.ca

Sales.Discoversandalia
http://sales.discoversandalia.ca

 

How many buckets of gold will this cost me?

You can set up your daily or lifetime budget for both google adwords and social media ads.

Google ads have 3 main objectives

1)cost-per click (CPC),
2)cost-per thousand impressions (CPM)
3)cost-per-acquisition (CPA).

 

Facebook has about 12 campaign objectives to choose from

 

Best practice and tips?

  •  Think like your customer when choosing your goal objective
  • Use the Key word planner for google adwords
  • Highlight what makes you unique
  • Include a call to action
  • Your ad should match your landing page

Click here to set up google adwords.

 

 

 

 

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